Some websites provides white labels to successful brands to enable them concentrate on services

The name (white label products/services) has come from their packaging image. This packaging allows marketers to give their own trade dress to the products. The origin of white label products can be traced back to the period when DJs removed the label from vinyl records so that other DJs could not recognize the track. As a result of this, white label record surfaced.

Generic electronic products produced in bulk, like TVs and DVD players, generally use white label production. Some companies sell their products under a sub-brand name that is used exclusively by them. For instance Brand-A may sell the same model-A of DVD while Brand-B may sell it as a model-B.

Some websites provides white label software to successful brands to enable them concentrate on services rather than investing in the creation of technology and infrastructure establishment. To list a few examples, Amazon.co.uk ran Waterstones website until recently, while LoveFilm runs Tescos DVD Rental services. Several companies provide their store brand and supermarket private brand products to multiple supermarkets that change their labels. Besides, there are some manufacturers who develop generic brand labels of low cost bearing merely the products name (Cola).

Credit-card operations are occasionally outsourced by smaller banks to larger banks. Cards are issued and processed by larger banks in the form of white label cards, usually for a fee. This, in turn, enables smaller banks to brand credit-cards as their own without any need to make any considerable infrastructure investment, which would otherwise lead to excessive overhead.